I used to like a blogger a lot 5 or 6 years ago. She stopped updating, which is a shame, but from her blog, I became familiar with Everlane, which was just starting at that time. Although they had only a few basic tees for pre-order on their website, the minimalism has left me a very good impression. One thing that’s most talked about is Everlane’s openness to disclose information that most retail conveniently keep away from public view. For example, if you scroll down the page, you could see how much materials, labor, transport, etc. cost to make a Poplin shirt. While traditional retail would mark up the price as high as $145, Everlane charges, with complete honesty, a $65. 今天想和大家聊一下最近最爱的基础款品牌Everlane。 Everlane这个牌子，其实我在品牌刚成立时就听说了，大概是10还是11年吧，当时很喜欢的一个blogger（博客是blushing ambition, 现在不怎么更新了）本科毕业跑去了Everlane做PR，从她博客里知道这个牌子的存在的。当时品牌刚起步，点进网站也不过是只有几件纯色基础款T在预售，简单干净，让人一看就很有好感。 之后几年就渐渐听到周围越来越多关于Everlane的讨论。这个牌子最有意思的一点大概就是整个生产过程费用完全透明，主打的理念就是’know your factories, know your cost, always ask why’。 其中最让人津津乐道的，大概就是know your cost这一点。品牌每个单品页面都会列出生产过程中每一项的费用。 比如下面这一件白色棉质衬衫，售价为65刀。 拉到页面下方，你就能看到生产过程的每一项cost。总体true cost是28刀，传统零售业会mark up为140刀售价，而Everlane只售65刀。 To be honest, I didn’t expect it to be so good when I got my first order from Everlane. I picked up some sweater, each costs around a hundred bucks, of supreme quality. Have all you could ask for …

I’ve had this denim button-front skirt from Urban Outfitters since last summer. It appeared in my outfits numerous times. I meant, eight times. Okay, just consider how much my closet has grown. So really, eight times is numerous. I meant, a lot. It is a truly versatile item. The simple A-line skirt with nostalgic front buttons has companied me from summer throughout winter.  Let’s take a look at how I varied my eight looks with one denim item today! 去年初夏时在Urban Outfitters买了一条牛仔半裙，也不贵，就几十刀。没想到超级百搭又好穿，流行的前排扣复古高腰设计，中度洗水的牛仔蓝青春洋溢。我从夏天一直穿到冬天，搭配出镜了许多许多次（也就8次）。 下面就是我的8套搭配啦！8套其实很多了我觉得。毕竟我衣服真的蛮多，一件衣服能出镜三次已经算是宠妃了。可见这一条牛仔裙的百搭和不可替代。 以时间顺序来放搭配，也能看到这一条裙子的从夏入秋，再入冬的搭配变化，给大家参考。 Look 1, May 2015